Hey,
Are you busy these days?
I know a very good company that may be help you to shop something.
You can check it: www.sellele.com
Recently this company have promotional activity.
Most of their products have big discount that will help you save a lot
of money.
I think you will have a good time there. 4--k

It's a shame when a great creative idea and well executed viral
campaign is slowly diluted by ever weakening iterations. I would argue
there is nothing worse than an ever weakening consumer emotional
response to a campaign. I would wager that is what will happened to
Cadbury's with this execution. It's time for a new
direction....please!

http://www.creativereview.co.uk/cr-blog/2010/april/cadburys-chocolate-charmer

So the ipad has been launched. Some have already lorded it as the
second coming, plugging a much needed gap between smartphones and
laptops and others wonder why it doesn't have a fully spec OS. But, I
think it is much too early to call. We haven't heard what everyday
solution this delivers. For that, we need the well oiled Apple
marketing force to tell us. That is where the fun begins.

The screen size is smaller than 10inch, traditionally anything larger
is seen to be too cumbersome. However, it is still rather large and
although it incorporates apps such as iphoto, ibooks etc their isn't
a large gap between an iphone and laptop. Apps are being developed by
Apple and as per the iphone, open to developers so we wait to see how
they can make use of the larger screen and power. Maybe that is where
we will get a better understanding of what this nice looking device
can offer.

We can then judge if this will deliver fields of gold for Apple or if
it will be resigned to a boggy marshland.

Over the last couple of weeks a number of clients have asked me what
‘emerging digital’ areas they should be focusing on. So, I thought I
would post my thoughts on this question....

The first point I make is usually more of a reminder, but I think it’s
necessary. Selecting an area to focus on, whether digital or not,
should really come at the end of a marketing process. It’s an outcome,
based on a clear understanding of a brand’s objectives and challenges
and as it is tailored to each brand the area of focus will be
different for each brand. Now, I am really not me trying to be clever,
here! It’s simply an antidote to those ‘ experts’ who love to jump-in
and show off their accumulated knowledge, suggesting AR platforms,
branded content, real time advertising without a second thought about
what the brand is trying to achieve.

The second point, is to take a long hard look at what a brand may
already be doing in the digital space and identify what they can do
better. It is sometimes easier to jump to the bright, new shiny thing,
but by putting on the brakes and looking at how a brand is already
interacting with customers or businesses it usually provides a better
indication of gaps or new areas to focus on. For example, many leading
brands can better leverage their existing social influence tools (and
it doesn’t have to be a scary or complex process either). There is a
wealth of data here, allowing brands to identify the nature of
conversations about their products/services, sentiment, competition
and industry trends. This leads to a better understanding about their
customers and their sector and help identify the emerging channels
they should participate in.

This then leads to my final point! A brand should focus on the
emerging trends that allow them to be in the right place, in the right
tone and ready to respond to a target audience’s needs. Whether that’s
in the form of a promotional microsite, an AR mobile app or. After
all, if they aren’t then all the ‘crowd sourcing product development
platforms*’ in the world won’t make up for the missed opportunity.

*Although, this was always my favourite one http://www.fiatmio.cc/en/ ....sorry!

I thought I would end the year, covering one of my favourite topics;
social media.

We are all aware of the user growth and engagement figures. But, I
thought I would look at celebrating social network business success to
highlight why it is such a useful business and marketing tool.

Here are my top 10 picks I have used to help convince my clients
social is a viable tool and in turn help them sell it into their own
business;

1. Dell sold $3,000,000 worth of computers on Twitter

2. Recent W/A study found business that were widely/deeply involved in
social media outstripped their competitors in terms of revenue &
profit e.g. company sales with the highest levels of social media
activity grew on average by +18% vs. those with the least amount of
social activity saw decline -6%.

3. Lenovo realised 20% reduction in call centre activity as customers
were redirected to community website for answers

4. Burger King’s Whopper Sacrifice Facebook program incentivised users
to give up ten of their Facebook friends in return for a free Whopper.
The campaign cost c$50,000 and received 32 million media impressions
equating too c$400,000 in press/media value.

5. BlendTec sales increased five fold after running the “Will it
Blend” YouTube segments; blending everything from an iPhone to a
trainer.

6. 25% of Ford’s marketing spend has been shifted to digital/social
media initiatives and here’s why... they realised 37% of GenY audience
awareness through simply giving 100 Ford Fiesta’s to 100 influential
bloggers.

7. 5.4 million clicked on an “I voted for Obama” Facebook button and
this resulted in three million online donors contributed $500 million
in fundraising to his election campaign. An astounding 92% of the
donations were in increments of less than $100 (an old one, but a good
one!)

8. eBay found participants in online communities spend 54% more money

9. 71% of companies plan to increase investments in social media by an
average of 40% because: Low Cost Marketing or Getting Traction or We
Have To Do It

10. Finally, a great quote from McDonalds USA; “Our head of Social
Media is the customer”

Have a great Christmas and NY and see you in 2010!

We have seen another flurry of research releases, to help guide the
digital community on what online success looks like.

The latest was Nielsen's 3 year study, which thudded on our desks late
last week.

Highlights included:

“One third of consumers (33%) exposed to an online ad are able to
recall it (when prompted), intention to purchase increased by 4.9%
following exposure to an online advertising campaign, with brand
sentiment increasing by 5.3%. Display advertising also correlated with
a rise in awareness, with top-of-mind awareness jumping 3.1%. The
likelihood of a consumer recommending a brand following exposure to an
online advertising campaign also increased by 4.4%”

On first impressions, this paper only seemed to build on already
substantial evidence highlighting online display is a powerful brand
'lever'. Plus, of course, display is more than simply a response
channel.

However, the further into the details I went it was surprising to see
only brand measures were being applied and reported in the research
paper. No sign of dwell ratio/time (sorry eyeblaster - it only tells
half the story!) and thank goodness, no stray CTR graphs!

This is interesting, because many get themselves into a knot over
leveraging their analytics dashboard and lost in online 'buzz' data
when measuring brand, mainly because they feel compelled to use all of
it because they have it. Which, is simply not healthy!

The trick, is clearly articulating what your campaign objectives AND
the right methods to test/measure success will be, up front. And these
shouldn't simply come from your analytics reports. Like the Nielsen
research, the best methods tend to be a careful blend of traditional
brand (pre and post sentiment/NPS) and the right online analytics
(engagement).

Richard Bowden Campaign Strategist Austereo Pty Ltd 50 Goulburn Street World Square SYDNEY 2000 T:02 9375 1067 M:0404 487 190 F:02 9367 5267 E:Richard.Bowden@austereo.com.au

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When people send you another link to one of those conference videos that crop up on youtube, you have to raise an eyebrow.  

This one, however touched on some of the more of the interesting digital trends...although briefly:

1.     The impact mass penetration of ‘rich portable media devices’ is having on behaviour

Increased penetration of portable video technology (from smartmobiles, Apple Nano video camera to the Flip), mean higher definition video content is much easier to create, upload and view anywhere.

2.     Digitalising remaining ‘offline’ content

Google books (although it doesn’t touch on the copyright uproar from authors and larger corporations; Microsoft etc!)

3.     Mobiles becoming the primary connection device

Not just increase in power/speed, but how usage is widening and challenges eg people’s hang-up with everyday transactions (except pizza apparently!)

Doesn’t cover Mobile Augmented Reality; blend of data/imaging when you point a mobile device's camera

4.     Social media highlights

Impact of social media on News coverage. Although, it doesn’t cover how news media is trying to adapt eg focusing on greater depth/quality and innovative delivery of ‘paid for’ news

Certainly worth a watch, for some inspiration. Stats are a little suspect, however!